Many of you don’t know, but Halloween is one of those holidays that make people open their wallets (of course, after Christmas, Easter, and Thanks Giving). However, most of the time, retailers are focused on Thanks Giving and other holidays. As a result, they fail to brew up any marketing ideas around Halloween and misses the opportunity to see more sales on holiday.
Don’t make the same mistake. Trust me, Halloween is a big sales opportunity. It’s a massive industry covering almost all sorts of products ranging from candies, toys, costumes, and more. If you fail to jump on the bandwagon, you won’t be able to reap the benefits.
The truly consumer holiday allows folks to express themselves by celebrating the festival creatively and uniquely. So you must start working on some holiday marketing ideas. Don’t know what exactly you should do to promote your business on this occasion? Here are some money-making Halloween marketing ideas that you can use to kickstart your holiday season craze.
Halloween Themed Sleeve Boxes
Novelty shaped sleeve boxes are a fascinating way to encase your products. For instance, you can have something like coffin shaped sleeve boxes. The uncanny idea will undoubtedly set your products apart on this Halloween. If you are managing an online business, you can go all out and send your products in the uniquely designed sleeve box packaging.
If you have creative inclinations, you can carve these boxes yourself. However, if you like to stay away from arts and crafts, hire a cardboard sleeve packaging supplier like The Legacy Printing that can provide you the desired boxes within budget and your preferred time frame. Either way, your customers will love receiving their purchases in novelty shaped sleeve boxes.
Halloweenise Your Products
Worried that your business doesn’t sell anything related to Halloween? Well, you won’t have to scratch your head to figure out how you can boost your revenue this holiday season.
Halloweenizing your products is an excellent way to get into the spirit. Your business doesn’t need to be spooky to bring in holiday shoppers. For example, if you have a successful clothing brand, introduce a new line of Halloween themed shirts. In case you run a restaurant, offer your customers some Halloween desserts.
You could also organize a Halloween contest and give away your best products in theme-based packages. In short, the possibilities are infinite.
Remember, Halloween isn’t reserved for businesses that sell masks, candies, and costumes or fall in line with the spooky culture. You can always adapt your offerings and services according to the occasion and easily attract people by piquing their interest.
Add Halloween Symbols into Branding
One of the simple ways to get your business in on the fun is by incorporating popular Halloween graphics, images, and symbols into branding. Whether you opt for lanterns or simple jack signage, adding them into your branding can have a terrific impact on your sales and revenue because these scary images will help you create buzz around your products or services.
If you dabble in social channels, it will allow you to have more fun while doing business. So let the holiday spirit take over your social platforms, such as Instagram and Facebook. You can post Halloween-themed messages and images to grasp your ideal customers’ attention. In fact, you can attract many likes from new customers who are obsessed with this holiday and are keen to try some new products or services.
We hope that these enticing Halloween marketing ideas will help you make the most of the opportunity by engaging your ideal customers.